How nessessary is this?

[---------]

Really?  You're small business is struggling and you thought the best way to voice your frustration was to get a billboard calling for the impeachment of a US president? 

http://www.thenorthwestern.com/article/20100215/OSH0101/100215145/1128

[head_dunce]

It's a $6k gamble that I'll bet the business owner wins, especially if it's a B2B. I'm sure all the business owners who are in the loop already know who put the billboard up, and they're all talking about it. Great marketing idea. There are a lot of business owners who feel the same way about Obama, they may end up wanting to support the business who made the statement. -- Worth the risk if your company is on the ropes, he's getting way more than just a billboard ad now.

[head_dunce]

Too funny, found this post today from anther web site that was posted yesterday...
http://forums.screamandfly.com/forums/showthread.php?t=208540

...all this publicity for $6k?!?!?! Dude is a genius! 

[---------]

Well...I can almost assure you that if / when I find out which business(s) it is I'm not spending a dime with them.

It's not that agree or disagree with their political view.  I could quite honestly care less what their agenda is.  It's the fact that instead of taking that 6K and investing it into his / her business and trying to look out for his / her employees they're making a useless public statement of ignorance.

6K on a billboard that promotes the business is sure to bring in much more $$$ than any anonymous mudslinging campaign. 

Of course, as I always say...this is IMHO and only IMHO. 

[head_dunce]

...instead of taking that 6K and investing it into his / her business and trying to look out for his / her employees...

Let me pitch it this way - and I know nothing about what business did this, this is just a hypothetical scenario - let's say the business that does this rents industrial equipment to construction companies. There are a lot if construction companies hurting right now, and a lot of people in the Oshkosh area who are not Obama supporters. You're not the only guy around who rents industrial equipment to construction companies, but now you're THAT COMPANY If the billboard was near your location, you may have some new customers show up just to take a cell phone picture of the billboard and get a quote from you for their next job.

It's not like the business owner who put up the billboard burned $6k for nothing. It costs over $6k for a page ad in most magazines, this was a risky investment that appears to be paying off. Only the business owner really knows if this was worth the PR risk. I've got a friend who owns a company that repairs sewer lines who'd do something like this  He had a couple goofy park benches around Chicago, I forget the crazy slogans he had on them 

[A-Bob]

I have to say that $6k spent on "advertising" is probably well worth the investment in this case.  As they say in showbiz "all publicity is good publicity".
A-Bob