It's a pretty dumpy place last time I went in. Picture every snaggle toothed half-drunk horny guy handing out lines like they were candy, and every skanky trashy "country USA" type of girl and you'll get the general vibe. I went in with a few friends one time and the later it gets you start getting "the wall of men."
It's a bunch of guys half in the bag lined up along the route to the ladies room scoping out the women.
The place is roomy enough as a structure, but it's pretty much everything trashy about Wisconsin "bow-honks" as far as clientel.